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Stereotypes and The Ideal Life in Marketing
Published
marketing branding psychology semiotics
Marketing has long relied on stereotypes and the construction of an "ideal life" to persuade consumers that purchasing a product will bring them closer to that desirable existence. This strategy is deeply rooted in semiotics, the study of signs and their meanings, which explains how advertising communicates messages beyond the literal features of a product.
Read more...Email Deliverability and DMARC Policies
Published
marketing crm email hosting dns
A DMARC record is now required by all major email providers. Especially for bulk email senders, so if you send 5,000 messages a day or more you absolutely MUST have a DMARC policy set in your DNS records.
Read more...Email Authentication and DKIM Implementation
Published
marketing crm email hosting dns
DKIM (DomainKeys Identified Mail) are now needed for email authentication. All servers and software that sends emails on behalf of your domain, requires a DKIM configured to ensure deliverability and protect your reputation.
Read more...What is a Good Click-Through Rate (CTR)?
Published
performance marketing data seo metrics
Click-through rates measure initial interest, they vary widely by channel, message and industry. Understanding what to think of as a "good" CTR for you is fundamental when setting realistic goals and measuring your marketing performance.
Read more...Google Search Console Last 28 Days vs Last Month for SEO Reporting
Published
performance marketing data seo metrics
When analysing performance data in Google Search Console, the date range you choose matters more than most people realise. Here is why "last 28 days" is generally the more reliable option for SEO reporting and trend comparison.
Read more...Generating and Developing Business Ideas
Published | updated
guides startups business innovation
Every business starts with an idea but finding the right one involves effort. Here is a practical framework for generating, evaluating and developing business ideas from the world around you and the skills you already have.
Read more...Primitive Origins
Published | updated
gossip startups #AdventuresInTime
Once upon a time, in a land not very far away. We first meet Punky - our protagonst. The lucky owner of innocence (as innocent as he ever was), a heart filled with dreams and a growing hunger for the unknown. Little did he know what the world had in store. Lot's of adventures and maybe even that fabled destiny thing.
Read more...Primitive Me
Published | updated
gossip startups #AdventuresInTime
Once upon a time, in a land not too far away. We first meet Punky - our protagonst. The lucky owner of innocence (as innocent as he ever was), a heart filled with dreams and a growing hunger for the unknown. Little did he know what the world had in store. Lot's of adventures and maybe even that fabled destiny thing.
Read more...Hello (again) world!
Published
startups gossip #AdventuresInTime
On a crisp September morning, Punky the chimp awakens from a deep slumber and realises millennia have passed and with it, the urgent need for a new website. Welcome to Primitive Digital, where creative intelligence meets technical savvy to craft high-performance digital experiences with style and playfulness.
Read more...Why So Primitive?
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startups branding design communication wip
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Read more...Tips for Successful E-Commerce Web Design
Published
Good e-commerce web design is about more than aesthetics. From building customer trust and streamlining checkout to localising for international markets, the decisions you make at the design stage have a direct impact on conversion rates and revenue.
Read more...Useful Tools & Links
Published | updated
tools resources startups #EvergreenContent wip
The Primitive Web's Almanac of useful things.
Read more...Vital Statistics - Digital Trends
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web technology trends statistics #EvergreenContent
Read more...Ending Support for IE7 Beginning November 1, 2012
Published
Support for Internet Explorer 7 officially ended on January 12, 2016, for most Windows versions, with Microsoft requiring users to switch to the latest available Internet Explorer version.
Read more...A Decade of Digital Development
Published
gossip web technology #AdventuresInTime
Earth's mightiest heroes must come together and learn to fight as a team if they are going to stop the mischievous Loki and his alien army from enslaving humanity. Let's go retro, for a journey through history in an epic saga of how the web, and one curious human, evolved over the past ten wild years.
Read more...WordPress CMS Market Share Statistics 2025
Published
web development opensource technology trends cms wordpress
WordPress's market share has been growing steadily over the years and it's the most popular content management system (CMS) in the world.
Read more...SEO Costs UK Pricing Guide
Published | updated
web development seo data marketing performance insights guides
How much should you be paying for SEO in the UK? Find out about monthly, hourly & typical SEO package prices and what you should expect in our no-nonsense guide.
Read more...Tri-Angular
Published
web development cms technology trends opensource wip
Angular Development Pros and Cons. Is It Right for Your Web Project?
Read more...Explain Ideas to Technical and Non-Technical Audience
Published
web development design cms communication
How to communicate complex ideas to both technical and non-technical audiences clearly and effectively, practical tips, analogies strategies for any audience awareness.
Read more...Advances in SEO - Semantic Profiles
Published
web development seo data trends analytics insights
Keywords and meta tags are no longer enough, modern SEO is shifting toward semantic profiles. Search engines have begun to look at context, meaning and relationships between words. They understand what content is about, not just what words are used.
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