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What is a Good Click-Through Rate (CTR)?

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performance marketing data seo metrics

Click-through rates measure initial interest, they vary widely by channel, message and industry. Understanding what to think of as a "good" CTR for you is fundamental when setting realistic goals and measuring your marketing performance.

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Google Search Console Last 28 Days vs Last Month for SEO Reporting

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performance marketing data seo metrics

When analysing performance data in Google Search Console, the date range you choose matters more than most people realise. Here is why "last 28 days" is generally the more reliable option for SEO reporting and trend comparison.

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