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Things overheard around the waterhole
Stereotypes and The Ideal Life in Marketing
Published
marketing branding psychology semiotics
Marketing has long relied on stereotypes and the construction of an "ideal life" to persuade consumers that purchasing a product will bring them closer to that desirable existence. This strategy is deeply rooted in semiotics, the study of signs and their meanings, which explains how advertising communicates messages beyond the literal features of a product.
Read more...What is a Good Click-Through Rate (CTR)?
Published
performance marketing data seo metrics
Click-through rates measure initial interest, they vary widely by channel, message and industry. Understanding what to think of as a "good" CTR for you is fundamental when setting realistic goals and measuring your marketing performance.
Read more...Google Search Console Last 28 Days vs Last Month for SEO Reporting
Published
performance marketing data seo metrics
When analysing performance data in Google Search Console, the date range you choose matters more than most people realise. Here is why "last 28 days" is generally the more reliable option for SEO reporting and trend comparison.
Read more...Email Deliverability and DMARC Policies
Published
marketing crm email hosting dns
A DMARC record is now required by all major email providers. Especially for bulk email senders, so if you send 5,000 messages a day or more you absolutely MUST have a DMARC policy set in your DNS records.
Read more...Email Authentication and DKIM Implementation
Published
marketing crm email hosting dns
DKIM (DomainKeys Identified Mail) are now needed for email authentication. All servers and software that sends emails on behalf of your domain, requires a DKIM configured to ensure deliverability and protect your reputation.
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