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What is a Good Click-Through Rate (CTR)?

Published

performance marketing data seo metrics

Click-through rates measure initial interest, they vary widely by channel, message and industry. Understanding what to think of as a "good" CTR for you is fundamental when setting realistic goals and measuring your marketing performance.

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Google Search Console Last 28 Days vs Last Month for SEO Reporting

Published

performance marketing data seo metrics

When analysing performance data in Google Search Console, the date range you choose matters more than most people realise. Here is why "last 28 days" is generally the more reliable option for SEO reporting and trend comparison.

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SEO Costs UK Pricing Guide

Published | updated

web development seo data marketing performance insights guides

How much should you be paying for SEO in the UK? Find out about monthly, hourly & typical SEO package prices and what you should expect in our no-nonsense guide.

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