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What is a Good Click-Through Rate (CTR)?
Published
performance marketing data seo metrics
Click-through rates measure initial interest, they vary widely by channel, message and industry. Understanding what to think of as a "good" CTR for you is fundamental when setting realistic goals and measuring your marketing performance.
Read more...Google Search Console Last 28 Days vs Last Month for SEO Reporting
Published
performance marketing data seo metrics
When analysing performance data in Google Search Console, the date range you choose matters more than most people realise. Here is why "last 28 days" is generally the more reliable option for SEO reporting and trend comparison.
Read more...SEO Costs UK Pricing Guide
Published | updated
web development seo data marketing performance insights guides
How much should you be paying for SEO in the UK? Find out about monthly, hourly & typical SEO package prices and what you should expect in our no-nonsense guide.
Read more...SEO Key Performance Indicators (KPIs)
Published
wip tools productivity optimisation data
Read more...Advances in SEO - Semantic Profiles
Published
web development seo data trends analytics insights
Keywords and meta tags are no longer enough, modern SEO is shifting toward semantic profiles. Search engines have begun to look at context, meaning and relationships between words. They understand what content is about, not just what words are used.
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