Vital Statistics - Digital Trends

177 Million
Viewers flocked to BBC iPlayer during the Christmas week (25–31 Dec 2023) setting a new all-time iPlayer record for a week. The last week of 2023 saw programmes streamed a record-breaking 177m times, up +7% on the same time the year before – and beating the previous record (2–8 Jan 2023) when 173m streams of programmes in a week.

652 Million
2021 saw a number of records broken on BBC iPlayer in January 2021. There were 652 million requests to stream programmes in May. The first full week of that month (4–10 January) was the biggest week ever, with 163 million streams. 10 January 2021 is iPlayer's best single day with programmes streamed 26 million times – driven partly by four very popular third round FA Cup matches including Marine v Tottenham Hotspur.

570 Million
Viewers flocked to BBC iPlayer in record numbers in May 2020. There were 570m requests to stream programmes in May, up from 564m programme requests in April, which was the previous best month on record, and growing an extraordinary 72% on the same month last year.

25–34
The most active age group in social networking, via Pingdom. Snapchat's users are primarily in the 18–24 age group with YouTube attracting the youngest, 13–17 year olds.

Socials

In 2017 Facebook still dominated the social media landscape, with nearly 23% of the world's population using the social network. Instagram's Monthly Active Users (MAUs) increased over 670% from 2012 to 2017.

Facebook

• MAUs: 2012: 1 billion. 2017: 1.8 billion.
• 25–34 year olds make up the majority of users.
• The number of friends an average user has is 155.
• 53% of Facebook users are women and 47% are men.
• 240 million likes are generated and 14.6 million photos are uploaded to Facebook every hour.

Twitter

• MAUs: 2012: 200 million. 2017: 328 million.
• 25–34 year olds are the predominant users of the service.
• The average Twitter user has 208 followers.
• 51% of Twitter users are women and 49% are men.
• 20 million tweets are posted every hour.

Instagram

• MAUs: 2012: 90 million. 2017: 700 million.
• 25–34 year olds are, again, the main users of the social network.
• The average Instagram profile has 201 followers.
• 68% of users are women and 32% are men.
• 3.5 million photos and videos are uploaded to Instagram every hour.

Snapchat

• MAUs: 2012: 18 million. 2017: 300 million.
• 18–24 year olds make up 45% of the total Snapchat users.
• The average Snapchat user spends 25–30 minutes using it daily.
• Approximately 70% of Snapchat users are women.
• 31.6 million snaps are created every hour.

YouTube

• MAUs: 1 billion in 2017
• 62% of users are men and 38% are women.
• 40 minutes is the average session time on YouTube.
• 91% of 13–17 year olds, 72% of 18–34 year olds and 58% of 35–50 year olds in the US actively use YouTube.
• 11 months of video are watched every hour.

LinkedIn

• MAUs: 106 million
• 57% of users are men and 43% are women.
• The average LinkedIn user has 930 connections.
• 36% of LinkedIn users are 34 years old or younger.
• 10,800 new members join the social network every hour.

Pinterest

• MAUs: 150 million
• 81% of users are women.
• The median age of Pinterest users is 40 but the majority of active pinners are <40.
• 60% of Pinterest users come from the US.
• 583,000 items are pinned on Pinterest every hour.
• The average time spent on Pinterest per visit is 14.2 minutes.

Data always looks better visually, so check out the Pingdom infographic here.

Source: Pingdom, May 2017.

Mobile

$43.3 Billion
A new report from Juniper Research forecasts that the Mobile Context and Location Services market will reach $43.3bn in revenue by 2019, rising from an estimated $12.2bn in 2014. Driven by Context Aware Mobile Services (targeted and contextually aware ad-supported apps).

These original stats were published in 2010.

Streaming

120 Million
Programme requests per month handled by the BBC iPlayer. The figures for January show a six percent increase on December – which was 14 percent up on November.

Socials

According to a 2010 study from Pingdom, the 35–44 age group dominated the social media sphere, accounting for 25% of users across 19 sites. Making them the most active demographic. This is a significant finding, with older age groups like 45–54 also highly active. This challenged perception with the data showing that social media activity was not exclusive to younger generations, older age groups also showing strong and sustained participation in the online social space. Not at all lagging behind in technology adoption.

37
The average age of social network users, according to analysis by Pingdom. As you might expect, that differs by network: Bebo's average is 28, MySpace 31, Facebook 38, Twitter 39 and LinkedIn 44.

35–44
The most active age group in social networking, via Pingdom. The supposed social networking generation of 18–24 year olds only accounts for nine percent of usage.

• Bebo appeals to a much younger audience than the other sites with 44% of its users being aged 17 or less. For MySpace, this number is also large; 33%.
• Classmates.com has the largest share of users being aged 65 or more, 8%, and 78% are 35 or older.
• 64% of Twitter's users are aged 35 or older.
• 61% of Facebook's users are aged 35 or older.

Mobile

$12.7 Billion
Estimated value of the mobile location-based services market by 2014, according to Juniper Research. Although usage will be the highest in the Far East, the majority of revenues will come from Western Europe.

Source: .net magazine, May 2010.